Design, websites and marketing that help small businesses become clearer, stronger, and easier to choose.
Applebee is a Nelson-based designer and marketing specialist helping small businesses build brands, websites and marketing that connect with people and perform online. From branding and website design to SEO, AI visibility, Google Ads and e-commerce, everything starts with understanding your business first.
How I Can Help
Every business reaches a point where something needs to change.
Whether you're starting something new, refreshing your brand, improving your website or looking to become easier to find online, every project starts the same way.
Understanding your business first.
Because once we understand where you are today, we can work out what will make the biggest difference tomorrow.
Need someone in your corner?
Not every business needs an agency or a complicated marketing plan. Sometimes it helps to have someone who already understands your business, can bounce ideas around with you, and keep the design and marketing moving in the right direction.
Design • Marketing • Content • Campaigns
Good design should do more than look good.
It should balance, breathe, make sense and communicate clearly.
For me, design has always been about more than decoration. It’s about helping people understand who you are, what you offer and why your business matters.
Over the years, that thinking has grown beyond design alone. Today it shapes the websites, marketing and online visibility work I do too. But good design is still where it all begins.
A few projects, and the thinking behind them.
No two businesses are quite the same. Here are a few I've had the opportunity to work with, from new brands built from the ground up to established businesses ready for their next chapter.
WORKING TOGETHER
Good work starts with understanding the business behind it.
I’ve been a designer for 30 years, but that doesn't mean doing things the same way every time. Quite the opposite.
I like getting inside a business, understanding what makes it tick, working out what's getting in the way and finding the right way forward.
Sometimes that's a new identity. Sometimes it's a better website, stronger visibility or ongoing marketing. Often it's a combination.
And when you work with Applebee, you work directly with me from start to finish.
01 Understand
Your business, your customers and what you're trying to achieve.
02 Clarify
What matters most and where the real opportunity lies.
03 Create
Design, build and bring the right pieces together.
04 Refine
Test, question and improve until everything feels right.
05 Grow
Businesses don't stand still, and neither should the work.
INSIGHTS
