Hi, I'm Sheree
Designer, marketer and problem-solver.
The person behind Applebee.
I’ve been a designer for 30 years, and good design is still at the heart of everything I do.
Over time, the work has grown into websites, content, e-commerce, SEO, digital visibility and marketing, but the starting point hasn’t really changed: understand the business, work out what matters, then create something that helps.
Based in Nelson, I work with small businesses across Nelson and Tasman, and remotely throughout New Zealand.
I’ve always loved design. I’m still just as curious about it now as I was when I started.
Typography, colour, composition and visual communication are simply part of how I see things.
I like work that balances, breathes, makes sense and communicates clearly.
Good design shouldn’t be there just to decorate something. It should help people understand who you are, what you offer and why it matters.
The work has changed. The thinking hasn’t.
Businesses rarely need only one thing.
A new identity often leads to a website. A website raises questions about content and visibility. A product needs packaging, ecommerce and marketing.
Sometimes the real challenge is simply working out what needs attention first.
That’s how Applebee has grown from graphic design into branding, websites, ecommerce, SEO, AI visibility, Google Ads, content and ongoing marketing.
I don’t see those as separate boxes. They’re different ways of helping a business become clearer, stronger and easier to choose.
WORKING TOGETHER
Applebee is still just me.
I don’t want to build a large agency.
I like working directly with small-business owners, getting to know the business, asking questions and staying involved as the work develops.
Some projects are one-offs. Others turn into working relationships that last for years.
If you work with Applebee, you work directly with me from start to finish.
What matters to me
Clarity
Make things easier to understand.
Design
Create work that balances, breathes and communicates.
Usefulness
Make something that genuinely helps the business move forward.
Curiosity still matters.
Design, websites, search and marketing have changed enormously over the years.
I’m still interested in learning what’s changing, trying new tools and understanding how they can genuinely help small businesses.
That curiosity is part of why Applebee keeps evolving.
Where next?
How I Can Help
See how I can help depending on where your business is right now.
Insights
Practical thoughts on design, websites, search, AI visibility and small-business marketing.