SELECTED PROJECT
FlowGrow
Brand · Ecommerce · Packaging · Marketing
Growing a brand from the ground up.
FlowGrow began with a simple idea: make fresh food growing easier and more achievable for Kiwi homes.
From the brand identity and packaging through to ecommerce, product education, retail and ongoing marketing, the challenge has been to build a brand that makes something unfamiliar feel simple, approachable and easy to understand.
01 / THE IDENTITY
Simple, fresh and made to grow.
FlowGrow needed an identity that felt fresh and contemporary without making hydroponic growing feel overly technical.
The visual system was designed around simplicity, with a clean identity, natural colour palette and clear typography that could grow with the business across packaging, print, digital and retail.
02 / PACKAGING
Taking the identity
into the product.
As the product range developed, the brand needed to work just as confidently on a box or bottle as it did on screen.
Packaging for the towers, nutrients and supporting products brings the FlowGrow identity together with practical information, helping customers quickly understand what they are buying and what they need to get growing.
03 / INFORMATION + PRINT
Making something new feel easy to understand.
For many customers, FlowGrow is their first experience of hydroponic growing. Good design therefore has another job: making the unfamiliar feel manageable.
Easy Start Guides, growing information, brochures, product material and retail collateral all use the same clear visual language to answer questions, explain the system and help people feel confident getting started.
04 / ECOMMERCE
A digital home for the brand.
The Shopify website brings product, education and brand storytelling together in one place.
Rather than simply presenting a catalogue of towers and accessories, the site is designed to help people understand how FlowGrow works, what they can grow, which system might suit their home and what they need to begin.
Product pages, growing guides and supporting content continue the same principle as the brand itself: keep it clear, useful and easy to navigate.
05 / IN THE REAL WORD
From an idea to a living brand.
FlowGrow was never designed to exist only on a screen.
The brand now moves between homes, packaging, growing guides, social content and retail, while the towers themselves become part of people's everyday spaces.
The visual direction continues to evolve around real growing: fresh food, real plants and the simple satisfaction of watching something grow.
06 / MARKETING + CONTENT
Helping the brand keep growing.
As FlowGrow has grown, the work has continued beyond the original identity and website.
Social content, photography, educational resources, campaigns and search visibility all work together to introduce people to a different way of growing food and give them the confidence to try it for themselves.
The focus remains consistent: show what is possible, make the product understandable and keep the brand recognisably FlowGrow wherever people encounter it.
THE WHOLE ECOSYSTEM
A brand built to work across every part of the business.
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Brand identity
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Packaging + labels
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Shopify ecommerce
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Print + customer guides
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Retail collateral
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Content + social
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SEO + digital marketing