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How I Can Help

Every business is at a different stage.

Some are just getting started. Others need a fresh look. Some want to be found online. Others need help bringing the next idea to life.

My role is to meet your business where it is today, help you take the next step, and build from there.

Branding · Websites · SEO · AI Visibility · Google Ads · Ecommerce · Marketing

Applebee design, website and marketing services in Nelson
Divine Chocolate brand identity and business card design by Applebee

01 / STARTING SOMETHING NEW

Starting with a blank page can actually be a good thing.

​There’s no old website to work around, no inherited branding and no “we’ve always done it this way.”

We can start by understanding the business you want to build, who you need to reach and how you want people to see you.

From there, I can help bring the pieces together, from your brand identity and website to the print, content and marketing you need to get out into the world.

The aim isn’t simply to make everything look good. It’s to give your new business a clear, confident foundation that can grow with you.

Where I can help:

Brand identity · Logo design · Website design · Print · Signage · Launch content

starting something new

02 / BRAND & WEBSITE REFRESH

Your business has grown, but your brand hasn't.

Your business may be very different from the one you started. Your customers may have changed, your services may have grown, or the quality of what you do may simply have overtaken the way you're presenting it.

That doesn't always mean throwing everything away.

Sometimes a brand needs rethinking. Sometimes the website needs rebuilding. And sometimes a few carefully considered changes are enough to bring everything back into alignment.

I'll help work out what still serves the business, what doesn't, and what needs to change so the way you're seen better reflects the business you've become.

If you’re wondering where AI-generated design fits into branding, I’ve written about that here.

Where I can help:

Rebranding  · Website redesign · Messaging · Visual identity · Print

applebee desktop with laptop showing website and branding work
brand and website refresh

03 / ONLINE VISIBILITY

Looking good is only part of the job. You need to be found too.

A good website needs to work for people, but it also needs to make sense to search engines and increasingly to AI-powered search.

That means clear structure, useful content and strong signals about who you are, what you do and where you do it.

I can help improve the way your business appears across Google, local search and AI-driven results, and make sure the website people eventually reach actually communicates clearly once they arrive.

Where I can help:
SEO · Local SEO · AI visibility · Google Business Profile · Website content · Google Ads

local-seo-ai-visibility-nelson_edited.png
online visibility
Packaging, product design and ecommerce projects by Applebee

04 / PRODUCTS & ECOMMERCE

A good product needs more than good packaging.

How a product looks on the shelf is only one part of the experience.

Your branding, packaging, photography, product information and online store all contribute to whether someone understands what you're selling and feels confident enough to buy.

I can help bring those pieces together, whether you're developing a new product, improving an existing range or building an ecommerce business around it.

And because I've built and run an ecommerce business myself, I understand that the work doesn't stop when the Shopify store goes live. There are products to manage, customers to understand, campaigns to test and a business to keep improving.

Where I can help:
Packaging · Labels · Shopify · Ecommerce design · Product content · Campaigns

product ecommerce design

05 / ONGOING SUPPORT

Need someone in your corner?

Not every small business needs a large agency, an in-house marketing team or a complicated monthly plan.

Sometimes it helps to have someone who already knows your business, understands the brand and can pick things up without starting from scratch every time.

That might mean social content one week, a campaign the next, changes to your website, a new brochure, advertising, packaging or simply bouncing around an idea and working out whether it's worth pursuing.

For many of my clients, that ongoing relationship is where some of the best work happens.

Where I can help:
Design · Marketing · Content · Campaigns · Website updates · Ongoing creative work

ongoing work

HOW I WORK

The solution comes after the conversation.

I don't start with a package and try to make your business fit it.

I start by understanding where your business is now, what you're trying to achieve and what's getting in the way.

Sometimes the answer is design. Sometimes it's a website, better visibility, advertising or content.

Often, it's a combination.

A few examples of that in practice.

Website design and redesign for small businesses by Applebee
Chip Buddies curry sauce and curry salt packaging designed by Applebee
Professional Theatre Company visual identity and brand design

A few things you might be wondering.

Tell me where your business is at.

You don't need a perfect brief or a list of services.

Tell me what you're working on, what you'd like to improve, or what's getting in the way.

We can work out the next step from there.

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