A Simple, Clear Process — Built Around You
Getting Started with Applebee Visual Design
Design shouldn’t feel overwhelming. Whether we’re creating a logo, a full brand identity, or social content, my process is designed to keep things collaborative, flexible, and easy to follow — with just the right amount of structure.
Everything is tailored to your business, your audience, and your goals — no cookie-cutter templates, no fluff.
How My Graphic Design Process Works
Every project begins with a conversation. Whether you’ve already mapped out a brief or need help shaping your ideas, I’m here to guide you through the process. Together, we’ll define your goals, clarify the deliverables, and lay the groundwork for design that works.
1. Discover
We start with a friendly chat, and I’ll learn more about your business, your audience, and what you're hoping to achieve. If you’re not sure exactly what you need yet, that’s okay. I’ll help you figure it out.
Not sure where to begin? You might find answers in the FAQ page.
2. Concept
Once we agree on direction, I’ll send through a clear proposal outlining the scope, timeline, and cost, tailored to your needs. Once approved, we kick off with a shared brief that sets the foundation. This part is all about clarity, for both of us.
3. Design
This is where the fun begins. I’ll create design concepts aligned with your brief and brand, always keeping it clean, modern, and purposeful. Whether it's a logo, packaging, or a new website, you’ll receive thoughtful design options with room for refinement.
I don’t overwhelm you with 10 versions, just a few strong, well-considered directions that reflect your vision.
4. Deliver
Once your design is approved, I’ll package up everything you need — in the right formats, ready to use. For website projects, this might include live launch support. For branding or social work, you’ll get files for digital, print, and social use — all clearly labelled and easy to access.
I’m also available for ongoing updates or new projects if you need support down the track.
4. What Makes My Process Different?
I believe great design feels calm and clear — not cluttered or confusing. I focus on white space, strong foundations, and purposeful design that works across platforms and lasts over time.
Clients often say they appreciate how easy the process feels — and how confident they feel using their new visuals.
Ready to start your design journey?
Let’s create something purposeful, clear, and true to your brand.
Contact me at 021 230 7449 or via email to get started.