Hi, I'm Sheree from Applebee
Visual Design
in Nelson, Tasman
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I’m a creative graphic designer based in Nelson, with over 20 years of experience partnering with a wide range of clients across New Zealand and the UK.
Design has always been more than just a job, I genuinely love what I do.
Every project I take on is approached with fresh eyes and thoughtful attention. I combine experience, intuition, and a strong understanding of your audience to create designs that not only look great, but also deliver real impact.
I’m passionate about crafting visuals that reflect the essence of your brand, communicate clearly, and connect meaningfully with the people who matter most.
My design style is clean, modern, and purposeful — guided by a “less is more” approach and a love of white space. I believe good design should evoke a sense of calm, confidence, and consideration — never cluttered or overworked.
Whether you’re after a distinctive logo, a full brand identity, a website, or professionally designed print materials, I’m here to bring your ideas to life.
My design philosophy is simple: effective design should be both beautiful and functional. It’s not just about how it looks — it’s about telling your story in a way that feels right, meets your goals, and stands the test of time.
I’m efficient, reliable, and committed to delivering high-quality design on time — but just as importantly, I aim to make the whole process feel clear, collaborative, and genuinely enjoyable. Clients often tell me they value how easy I am to work with — calm, honest, and down-to-earth — and that the journey feels just as good as the results.
Curious about what it’s like to work together?
Take a look at how the design process works →
Got a question in the meantime? You might find the answer on the FAQs page, or feel free to get in touch directly:
