Frequently Asked Questions

Graphic design is how your business communicates visually — with clarity, intention, and personality. From your logo to your packaging to your Instagram tiles, good design helps people understand who you are and builds trust at every touchpoint. I believe design should feel calm, clear, and quietly powerful — never overdone.

A logo is a single mark. A brand identity is the full visual language behind your business — logo, colours, typography, tone, and how it all works together. I help create brand systems that feel aligned, effortless, and easy to roll out — whether online, in print, or on the shelf.

Design is personal. If you value a clean, modern style and a less-is-more approach — we’ll likely be a great match. I keep the process relaxed but clear, and I care just as much about how your brand feels as how it looks.

My approach is clean, modern, and intentionally simple. I believe in smart design that communicates clearly — without the clutter. I’m not afraid of white space, and I love creating work that feels calm, balanced, and easy to connect with. It’s not about being trendy — it’s about making your brand feel like you, in a way that lasts.

Every project is different, so I prefer to tailor quotes based on what you actually need — no bloated packages or extras you’ll never use. Once we’ve had a quick chat, I’ll send a clear proposal with pricing, process, and what’s included.

That depends on your audience and where they’re most active. I can help you focus your energy — whether that’s Instagram, Facebook, LinkedIn, or a mix — and create content that looks polished, on-brand, and simple to manage.

Every brand is different, so I customise the deliverables. That might include:

• Branded post templates

• Canva tile sets

• Highlight covers

• Story backgrounds or motion elements

• Captions and planning support

All designed with your voice, audience, and visual consistency in mind — and nothing unnecessary.

Yes — if you’d like help beyond the design, I offer social media management too. I can create, schedule, and post your content, so your socials stay active, cohesive, and on-brand — without the overwhelm.

Definitely. I regularly help clients refine their brand tone, write website content, or create captions for social media. If you need more in-depth content like blogs or newsletters, I can either create them or collaborate with trusted writers.

I’ll ask about your business goals, your audience, what you love visually, and where you're heading. If you’re not sure about the answers, that’s okay — part of my role is helping you get there. It’s all part of a clear, collaborative process.

Two rounds of refinements are included as standard — with space to fine-tune until it feels right. I’ll always let you know when we’re nearing sign-off, so everything stays smooth and stress-free.

You’ll get all the formats you need for digital and print — high-res PNGs, vector files (PDF, SVG), and any alternate versions for dark/light use. I’ll also label everything clearly so it’s easy to find and reuse.

Yes — I love giving brands a fresh start without losing their heart. Whether your logo just needs a tidy-up or a complete rework, I’ll help you refine it into something modern, versatile, and more aligned with where your business is now.

You’ll feel it — and your audience will too. Good design brings consistency, confidence, and clarity. It makes things easier to say and easier to recognise. You’ll notice smoother interactions, better engagement, and a stronger sense of ownership in your brand.