<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Applebee Design]]></title><description><![CDATA[Nelson-based designer helping small businesses with branding, websites, SEO, e-commerce, and practical marketing that helps them grow.]]></description><link>https://www.applebee.co.nz/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 16 Sep 2026 07:51:26 GMT</lastBuildDate><atom:link href="https://www.applebee.co.nz/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Being found online is changing: What small businesses need to know about SEO and AI search]]></title><description><![CDATA[Search is no longer just about ten blue links. Here is what small businesses should focus on as Google, local search and AI-powered discovery increasingly overlap.]]></description><link>https://www.applebee.co.nz/post/seo-ai-search-small-business</link><guid isPermaLink="false">6a9ba7b9fa918516db7731b7</guid><category><![CDATA[SEO & AI Visibility]]></category><pubDate>Sat, 05 Sep 2026 06:14:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5db8af_327dc1326b3d446b945b8ba453df3c9b~mv2.jpg/v1/fit/w_1000,h_847,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sheree Sherlock</dc:creator></item><item><title><![CDATA[Does your small business website need a redesign, or just a better plan?]]></title><description><![CDATA[A dated website does not always need replacing. Before rebuilding, work out whether the real problem is design, content, structure, visibility or something smaller.]]></description><link>https://www.applebee.co.nz/post/small-business-website-redesign</link><guid isPermaLink="false">6a9ba7b9fa918516db7731b9</guid><category><![CDATA[Websites & Ecommerce]]></category><pubDate>Mon, 31 Aug 2026 22:20:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5db8af_a9e825f88e3742e6a9c72f64724266ea~mv2.jpg/v1/fit/w_1000,h_847,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sheree Sherlock</dc:creator></item><item><title><![CDATA[Has your business outgrown its brand? 7 signs it might be time for a refresh]]></title><description><![CDATA[A brand refresh should solve a real business problem, not simply chase a newer look. Here are seven signs your business may have moved beyond the identity it started with.]]></description><link>https://www.applebee.co.nz/post/small-business-brand-refresh</link><guid isPermaLink="false">6a9ba7b9fa918516db7731b8</guid><category><![CDATA[Branding & Design]]></category><pubDate>Mon, 03 Aug 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5db8af_ae5cb3eebd624800b4538e62b41f2339~mv2.jpg/v1/fit/w_1000,h_847,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sheree Sherlock</dc:creator></item><item><title><![CDATA[AI can make the graphic. But does it still feel like your business?]]></title><description><![CDATA[AI can create polished graphics remarkably quickly. But before you publish, does the result still look, sound and feel like your business? A designer’s honest view on using AI without losing your brand identity.]]></description><link>https://www.applebee.co.nz/post/ai-design-brand-identity-small-business</link><guid isPermaLink="false">6a9bef62950c73fdcf7c8d9f</guid><category><![CDATA[Branding & Design]]></category><pubDate>Wed, 29 Jul 2026 22:10:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5db8af_795a7baddb9b485592a2507d3fdd841f~mv2.jpg/v1/fit/w_1000,h_847,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sheree Sherlock</dc:creator></item></channel></rss>